LOGO & BRAND DESIGN
“A brand for a company is like a reputation for a person.”Jeff Bezos, Founder & CEO - Amazon
BRANDING’S THE PROCESS OF GIVING MEANING TO A COMPANY, PRODUCT, OR SERVICE BY CREATING AND SHAPING THE BRAND IN CONSUMERS’ MINDS.
It’s a strategy designed by companies to help people quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
It begins with a logo - an easily identifiable and effective graphic representation of your brand - and then grows to a broader visual identity - a logomark (with alternative options), typemark, colour palette, typography, bespoke graphic assets, and the visual identity system guidelines.
Finally, a brand story and a brand voice are added, with all elements geared toward creating a lasting connection with the customer.
WE’D LIKE TO INTRODUCE:
HotSauce Design Works is our sister company, specialising in Bespoke Graphic Design, Logo & Visual Identity Design, and Brand Design.
We’re happy to work with your own designers, but if you have any design needs, especially from a branding perspective, we recommend booking a discovery call with HotSauce Design Works to see if you’re a good fit.